NEXT GEN GROWTH ADVISORS
Building the Companies of Tomorrow
Building the Companies of Tomorrow
We partner with visionary leaders creating meaningful solutions across sectors. Next Generation offers direct access to an exclusive network and hands-on collaboration with Kathy, Merrill and the team.
We partner with visionary leaders creating meaningful solutions across sectors. Next Generation offers direct access to an exclusive network and hands-on collaboration with Kathy, Merrill and the team.
Introducing Next Generation Growth Advisors, an impact-based growth firm, supporting founders committed to positive global impact.
Built by founders, for founders, we blend our powerful network and experience with innovative growth strategies, digital and creative strategies, capital pathways to grow companies.
Our philosophy is simple: "doing well while doing good."
Introducing Next Generation Growth Advisors, an impact-based growth firm, supporting founders committed to positive global impact.
Built by founders, for founders, we blend our powerful network and experience with innovative growth strategies, digital and creative strategies, capital pathways to grow companies.
Our philosophy is simple: "doing well while doing good."
Revenue generated by our founders across licensing, brands, media, and digital ventures.
Revenue generated by our founders across licensing, brands, media, and digital ventures.
Revenue generated by our founders across licensing, brands, media, and digital ventures.
Revenue generated by our founders across licensing, brands, media, and digital ventures.
Revenue generated by our founders across licensing, brands, media, and digital ventures.
Industries and verticals supported across consumer, tech, sports, wellness, education, and social impact.
Industries and verticals supported across consumer, tech, sports, wellness, education, and social impact.
Industries and verticals supported across consumer, tech, sports, wellness, education, and social impact.
Industries and verticals supported across consumer, tech, sports, wellness, education, and social impact.
Industries and verticals supported across consumer, tech, sports, wellness, education, and social impact.
Years of combined leadership building, scaling, and advising global companies.
Years of combined leadership building, scaling, and advising global companies.
Years of combined leadership building, scaling, and advising global companies.
Years of combined leadership building, scaling, and advising global companies.
Years of combined leadership building, scaling, and advising global companies.
/About Us/
Leaders. Builders. Advocates for the Next Generation.
Leaders. Builders. Advocates for the Next Generation.
Next Gen is not a consultancy; we are partners in growth.
Next Generation Growth Advisors is an impact-driven growth advisory firm co-led by Kathy Ireland and Merrill Squires.
We believe impact is more than a buzzword. We seek founders building scalable solutions that create measurable change in real-world systems and communities.
Next Generation Growth Advisors is an impact-driven growth advisory firm co-led by Kathy Ireland and Merrill Squires.
We believe impact is more than a buzzword. We seek founders building scalable solutions that create measurable change in real-world systems and communities.
/Next Gen Growth Advisors/
Leadership
Leadership
Kathy Ireland
Co-Founder
Kathy Ireland
Co-Founder
Kathy Ireland
Co-Founder
Merrill Squires
Co-Founder
Merrill Squires
Co-Founder
Merrill Squires
Co-Founder
/Next Gen Growth Advisors/
/Next Gen Growth Advisors/
Kathy Ireland
Kathy Ireland
Co-Founder
Co-Founder
Featured In
Featured In
Kathy Ireland stands as one of the world's most accomplished women, transitioning from iconic supermodel to influential business leader, philanthropist, and humanitarian.
Founder & CEO of kathy ireland® Brands, formerly kathy ireland® Worldwide (kiWW) , she has built the largest licensing brand ever owned by a woman, achieving over $3.4 billion in sales and ranking as the 16th most successful global brand (License Global Magazine).
Kathy Ireland stands as one of the world's most accomplished women, transitioning from iconic supermodel to influential business leader, philanthropist, and humanitarian.
Founder & CEO of kathy ireland® Brands, formerly kathy ireland® Worldwide (kiWW) , she has built the largest licensing brand ever owned by a woman, achieving over $3.4 billion in sales and ranking as the 16th most successful global brand (License Global Magazine).
Kathy is also a respected humanitarian and advocate for human rights, women’s leadership, and family-focused initiatives.
Kathy is also a respected humanitarian and advocate for human rights, women’s leadership, and family-focused initiatives.
Kathy is also a respected humanitarian and advocate for human rights, women’s leadership, and family-focused initiatives.
/Next Gen Growth Advisors/
/Next Gen Growth Advisors/
Merrill Squires
Merrill Squires
Co-Founder
Co-Founder
Industry Experience
Industry Experience
A 25-year leader across sports, entertainment, digital media, and brand strategy.
Merrill has launched international Sports Illustrated brands, generated $300M+ in new revenue, founded and sold agencies to Omnicom and Publicis, and built multiple high-growth ventures including The Caddie Network and North Lake Partners.
A 25-year leader across sports, entertainment, digital media, and brand strategy.
Merrill has launched international Sports Illustrated brands, generated $300M+ in new revenue, founded and sold agencies to Omnicom and Publicis, and built multiple high-growth ventures including The Caddie Network and North Lake Partners.
A 25-year leader across sports, entertainment, digital media, and brand strategy.
Merrill has launched international Sports Illustrated brands, generated $300M+ in new revenue, founded and sold agencies to Omnicom and Publicis, and built multiple high-growth ventures including The Caddie Network and North Lake Partners.
He brings deep industry access and a proven record of building and scaling companies.
He brings deep industry access and a proven record of building and scaling companies.
NEXT GEN GROWTH ADVISORS
Our Network
Our Network
For companies seeking strategic growth support, capital pathways, meaningful relationships and global brand amplification, Next Generation offers direct access to an exclusive network and hands-on collaboration with Kathy, Merrill and the Next Generation team.
For companies seeking strategic growth support, capital pathways, meaningful relationships and global brand amplification, Next Generation offers direct access to an exclusive network and hands-on collaboration with Kathy, Merrill and the Next Generation team.
/WHAT WE DO/
We Accelerate Growth Through Strategy, Creativity & Capital
We Accelerate Growth Through Strategy, Creativity & Capital
01
Relationship Capital
Access to an exclusive global network, strategic introductions, and relationship capital.
02
Creative Capital
Hands-on growth guidance, brand amplification, and media visibility.
03
Investment Capital
Capital pathways plus partnership and business development opportunities.
01
Relationship Capital
Access to an exclusive global network, strategic introductions, and relationship capital.
02
Creative Capital
Hands-on growth guidance, brand amplification, and media visibility.
03
Investment Capital
Capital pathways plus partnership and business development opportunities.
01
Relationship Capital
Access to an exclusive global network, strategic introductions, and relationship capital.
02
Creative Capital
Hands-on growth guidance, brand amplification, and media visibility.
03
Investment Capital
Capital pathways plus partnership and business development opportunities.
/Next Gen Growth Advisors/
/Next Gen Growth Advisors/
We partner with innovators transforming:
We partner with innovators transforming:
Mental & Physical Wellness
Family-Friendly Content
Sustainable Living
Anti-Human Trafficking Initiatives
Sports Innovation
Workforce Development
Mental & Physical Wellness
Family-Friendly Content
Sustainable Living
Anti-Human Trafficking Initiatives
Sports Innovation
Workforce Development
Mental & Physical Wellness
Family-Friendly Content
Sustainable Living
Anti-Human Trafficking Initiatives
Sports Innovation
Workforce Development
Multidisciplinary Team
Multidisciplinary Team
The Growth Studio
The Growth Studio
The Growth Studio
(4)
(4)
(4)
(001)
Web Design & Development
Modern, responsive, and high-performing websites built to engage visitors and convert customers. From strategy to UI/UX to full development, we create digital experiences that scale with your brand.
Categories
UI/UX
Development
E-Commerce
Conversion Strategy
Funnels
4+
Web Design & Development
(002)
Media & Marketing
End-to-end media and marketing support across paid, organic, and content channels. We grow audiences, strengthen brand presence, and build systems that generate predictable demand.
Categories
Social Media
Content Creation
Paid Media
Campaign Strategy
Video
Distribution
3+
Media & Marketing
(003)
Branding & Identity
Complete brand systems built for clarity, consistency, and emotional resonance. From foundational strategy to full identity design, we develop brands that stand out and scale across every touchpoint.
Categories
Brand Identity
Logo Design
Typography
Visual Systems
4+
Branding & Identity
(004)
AI, Data & Operations
AI-powered systems, data infrastructure, and automated workflows that streamline operations, improve efficiency, and support long-term scalability. We help founders build intelligent, future-ready organizations.
Categories
AI Strategy
Data Systems
CRM
Lead Gen
Automation
Workflows
5+
AI, Data & Operations
(001)
Web Design & Development
Modern, responsive, and high-performing websites built to engage visitors and convert customers. From strategy to UI/UX to full development, we create digital experiences that scale with your brand.
Categories
UI/UX
Development
E-Commerce
Conversion Strategy
Funnels
4+
Web Design & Development
(002)
Media & Marketing
End-to-end media and marketing support across paid, organic, and content channels. We grow audiences, strengthen brand presence, and build systems that generate predictable demand.
Categories
Social Media
Content Creation
Paid Media
Campaign Strategy
Video
Distribution
3+
Media & Marketing
(003)
Branding & Identity
Complete brand systems built for clarity, consistency, and emotional resonance. From foundational strategy to full identity design, we develop brands that stand out and scale across every touchpoint.
Categories
Brand Identity
Logo Design
Typography
Visual Systems
4+
Branding & Identity
(004)
AI, Data & Operations
AI-powered systems, data infrastructure, and automated workflows that streamline operations, improve efficiency, and support long-term scalability. We help founders build intelligent, future-ready organizations.
Categories
AI Strategy
Data Systems
CRM
Lead Gen
Automation
Workflows
5+
AI, Data & Operations
(001)
Web Design & Development
Modern, responsive, and high-performing websites built to engage visitors and convert customers. From strategy to UI/UX to full development, we create digital experiences that scale with your brand.
Categories
UI/UX
Development
E-Commerce
Conversion Strategy
Funnels
4+
Web Design & Development
(002)
Media & Marketing
End-to-end media and marketing support across paid, organic, and content channels. We grow audiences, strengthen brand presence, and build systems that generate predictable demand.
Categories
Social Media
Content Creation
Paid Media
Campaign Strategy
Video
Distribution
3+
Media & Marketing
(003)
Branding & Identity
Complete brand systems built for clarity, consistency, and emotional resonance. From foundational strategy to full identity design, we develop brands that stand out and scale across every touchpoint.
Categories
Brand Identity
Logo Design
Typography
Visual Systems
4+
Branding & Identity
(004)
AI, Data & Operations
AI-powered systems, data infrastructure, and automated workflows that streamline operations, improve efficiency, and support long-term scalability. We help founders build intelligent, future-ready organizations.
Categories
AI Strategy
Data Systems
CRM
Lead Gen
Automation
Workflows
5+
AI, Data & Operations
Ready to Build What’s Next?
Ready to Build What’s Next?
Founders, investors, and strategic partners grow with NGA. Built by Founders for Founders.